I’ve always pushed back on the “death before decaf” thing. There’s nothing wrong with decaf. Some people need it, some people just prefer it. Either way, it deserves the same level of care.
Farm: La Fortuna Producer Victor Felix Ramirez + Blanca Rubi Lopez Location Pitalito, Huila, Colombia Elevation 1650-1800masl Process Washed Sourcing Caravela Victor Felix learned about coffee farming from his parents who were coffee growers. He worked in coffee for a long time and after he married Blanca Rubi they decided to buy a farm which was called La Fortuna. Their coffee story has now spanned over 35 years! There are a lot of challenges facing coffee production right now, motivated by providing better income and a better future for their family business, they made the change to specialty coffee production. The focus of La Fortuna is now on cup quality, improved infrastructure and regeneration by planting native trees. What is...
The coffee growers from this region initially got together to share ideas and form groups to facilitate the sale of their coffees. The group has always been quality focused and members currently working on standardizing practices, improving their beneficio processes as well as their drying patios.
“When you drink a cup of coffee, most of the times you don’t think about all the work behind it, all the people that with their hands are involved with the process. I’ve involved myself in all these activities, I’ve placed myself in the shoes of the people that work with me, and fromthere, I can see the real value of a cup of coffee. This means that, when a person drinks a coffee produced on my farm, they’re drinking all the hard work and effort.”